Star Sports strikes big deal for the ICC World Test Championship final

Star Sports, the match's official broadcaster in India, has negotiated a significant agreement for the ICC World Test Championship (WTC) final in Southampton. The title match between India, and New Zealand will begin on June 18.

According to reports, Dream 11, Byjus, ThumsUp, Cars24, Skoda, Niyo Solutions, MRF, Cred, PolicyBazaar, Ultratech, PaisaBazaar, and Pharmeasy are among the 15+ advertisers who have signed on for the final.

Sponsors are paying Rs 2.5 lakh for 10 seconds for the WTC final, according to sources in E4M, while spot buyers are paying Rs 2.8 lakh per 10 seconds. The inventory rate is over 50% higher than what a standard India bilateral test sells for.

If all of the ad spots in the WTC final are utilized over five days, the broadcaster might earn INR 80-85 crore. According to a Star Network arrangement with the BCCI, each India Test match is valued at INR 52 crore.

The WTC final between India and the Black Caps will be broadcast in different languages by the broadcaster. This will be the first Test match broadcast in numerous languages on the platform.

They've opted to broadcast the title fight in five languages: Hindi, English, Tamil, Telugu, and Kannada on Star Sports and Disney+Hotstar.

The setting is set for a thrilling WTC final, and spectators are excitedly anticipating the start of the action.